Transact Politics delivers verified audience profiles of politically engaged US citizens — government service users, political affinity signals, civic engagement, and public sector intent in a single compliant stack.
Monthly verified MAID volumes for the US market. Data refreshed monthly with deduplication applied.
Transaction-level purchase intent data (TID) — verified high-frequency US buyers. 90-day rolling window.
Data availability for the United States. MAID and TID purchase data both available.
| Country | MAID Volume | Purchase (TID) | Geographic | Telco | Demographic | ID Graph |
|---|
Core schema fields available across PathIQ data products. Fields vary by market and data type.
| Field | Type | Feed | Description |
|---|---|---|---|
| user_id | STRING | All | Primary user/device identifier such as IDFA, GAID, Xandr ID, TTD ID, or similar source identifier. |
| device_id | STRING | All | Unique device identifier associated with the device. |
| device_id_type | STRING | App activity / Geo/location; Purchase/commerce | Device ID type, typically IDFA or ADID. |
| email_hash | STRING | Identity graph | SHA-256 hash of a normalized email address. |
| phone_hash | STRING | Identity graph | SHA-256 hash of a mobile phone number. |
| idfa | STRING | Identity graph | Apple Identifier for Advertising. |
| gaid | STRING | Identity graph | Google Advertising ID. |
| app_bundle_id | STRING | App activity | App bundle/package identifier. |
| app_name | STRING | App activity | Name of the application where the activity occurred. |
| domain | STRING | Web intent / Purchase/commerce | Visited domain or website domain. |
| full_url | STRING | Web intent / Purchase/commerce | Full visited URL path. |
| activity_name | STRING | App activity | Action/event name, such as install or post-install event. |
| timestamp | TIMESTAMP | App activity / Purchase/commerce / Geo location | Generic event timestamp. |
| ip_address | STRING | App activity / Purchase/commerce / Geo location | IP address of the device or event. |
| user_agent | STRING | App activity / Purchase/commerce / Geo location | User agent string for the device/browser. |
| os | STRING | App activity / Purchase/commerce / Geo location | Operating system name. |
| os_version | STRING | App activity | Operating system version. |
| device_make | STRING | App activity / Purchase/commerce / Geo location | Device manufacturer or brand. |
| device_model | STRING | App activity / Purchase/commerce / Geo location | Device model. |
| marketing_name | STRING | App activity | Consumer-facing marketing name of the device. |
| hardware_type | STRING | App activity | Device class such as mobile phone or tablet. |
| browser | STRING | Purchase/commerce | Browser type, such as Safari or Chrome. |
| carrier | STRING | App activity | Telecom carrier / network operator. |
| language | STRING | App activity | User language. |
| country_code | STRING | Geo location / Purchase/commerce | ISO country code. |
| country_name | STRING | Geo location | Full country name. |
| city | STRING | Geo location | City where the device/event is located. |
| zip_code | STRING | Geo location | Postal / ZIP code. |
| latitude | NUMERIC | Geo location | Latitude of the device/event location. |
| longitude | NUMERIC | Geo location | Longitude of the device/event location. |
| geo_hash | STRING | Geo location | Encoded geospatial location string. |
| horizontal_accuracy | NUMERIC | Geo location | Precision of latitude/longitude in meters. |
| home_latitude | NUMERIC | Telco / Geo location | Home centroid latitude. |
| home_longitude | NUMERIC | Telco / Geo location | Home centroid longitude. |
| work_latitude | NUMERIC | Telco / Geo location | Work centroid latitude. |
| work_longitude | NUMERIC | Telco / Geo location | Work centroid longitude. |
| consent_string | STRING | All | Privacy / consent string. |
| age | NUMERIC | Telco | Age attribute. |
| gender | STRING | Telco | Gender attribute. |
| device_vendor | STRING | Telco | Device vendor / manufacturer. |
| device_name | STRING | Telco | Device name. |
| telco | STRING | Telco | Telecom provider. |
| source | STRING | Purchase/commerce | Device platform/source, such as Android or iOS. |
| brand | STRING | Purchase/commerce | Brand associated with browsing or purchase. |
| brands_shopped | STRING | Purchase/commerce | Brand name of the visited site where Kindred has an active deal. |
| order_amount | NUMERIC | Purchase/commerce | Value of the purchased item or order. |
| currency | STRING | Purchase/commerce | Currency of the purchase. |
| quantity | NUMERIC | Purchase/commerce | Quantity of items purchased. |
| product_name | STRING | Purchase/commerce | Raw product name from the affiliate network. |
| sku_code | STRING | Purchase/commerce | SKU code of the purchased item. |
| category | STRING | Purchase/commerce | Raw product category from the affiliate network. |
| category_taxonomy | STRING | Purchase/commerce | Normalized taxonomy/category path for the purchase event. |
| taxonomy_id | STRING | Purchase/commerce | Identifier of the taxonomy node/category. |
Search across 852 segments. Filter by category or keyword.
All Transact Politics segments are available across the world's leading demand-side and supply-side platforms. Find your Segment ID in the explorer above, then activate directly within your preferred buying environment — no custom integration required.
The Trade Desk
PubMatic
Index Exchange
Meta
TikTok
OpenX
Magnite
More platforms available on request
Our data team will walk you through political segment coverage, compliance requirements, and integration options for your use case.